II Jayathi athibalo Ramo, Lakshmanasya Maha bala, Dasoham kosalendrasya ramasya aklishta karmana II "Victory to the very strong Rama and the very strong Lakshmana, I am the slave of lord Ramachandra the king of kosala, the one who performs all jobs well" - Sundarakanda
Having hailed from a traditional Madhwa Deshasta family, Narayanaswamy Rao surrendered himself to the lotus feet of lord Rama. Sri Narayanaswamy Rao, then just a boy of fourteen years, was inspired from Bal Gangadhar Tilak's idea of celebrating Ganapathy festival & started organizing Holi & Ganesha festivals in his locality, true to his age, he and his friends must have enjoyed this as fun, but one could notice an element of religious fervor and Devotion to music underneath. After the first series of festivals were over, surplus money accrued from the funds collected. Wondering how to utilise this Mr. Rao hit upon the idea of celebrating Ramanavami in the coming year, thus in the year 1939, almost by a divine urge Narayanaswamy Rao started the Ramanavami festival.
In the beginning, all the activities during the Ramanavami took place before a painting of Rama Parivar. As the organisation grew bigger, a beautiful wooden Mantap was used to place the painting. The painting of Rama Parivar was replaced by a silver portrait and the wooden Mantap was replaced by a silver one. In the late 60's Narayanaswamy Rao got a divine urge to make Panchaloha idols of lord Rama, Seetha, Lakshmana & Hanuman. He traveled daily for 2 years to Shivarapatna and got made the beautiful panchaloha idols. He also got made a beautiful 10 feet brass mantap to house the idols. The idols along with the Mantap were first displayed during the 25th Sree Ramanavami Celebrations.
The splendor and grace of the bedecked idols in the background at the celebrations brings in a revered sanctity to the massive open-air pandal at Fort High School grounds venue. Hindustani exponent Pandit Rajan Mishra (of brothers Rajan & Sajan Mishra) had commented, "Both of us enjoy singing here, not just for its prestigious banner but because it offers a Spiritual Platform."
The Hanuman logo used by the Mandali cannot be seen anywhere in the world because it was designed by Narayanaswamy Rao himself as per the image of hanuman that had appeared in his dream. In fact it is said that a monkey had released the Souvenir before the Inauguration function of Mandali's Golden Jubilee year by His Excellency, R Venkataraman, The President of India.
He spent almost 6 hours decorating and worshiping the lord. Like Rama Dasa of Bhadrachala, this devotee of Rama too wrote the divine name of lord Rama for 10 million times. He religiously read Sundarakanda and at times he would become very emotional. He had very good relationship with many pontiffs like Sri Vidya Manya Theertha, Sri Vidya Prasanna Theertha, Sri Vidya Payonidhi Theertha, Sri Satya Pramodha Theertha, Sri Vishveshwara Theertha to name a few. He shared a very strong bond with Sri Vidya Manya Theertha of Palimaru Mutt.
He was a great devotee of Raghavendra Swami & Vijaya Dasaru and used to visit Mantralaya every year in the month of November, just before he started booking artistes for the Ramanavami celebrations. In fact, he always gave the Mantralaya Prasadam to artistes with a token advance of Rs.20/-. S.V.N Rao got made a statue of Raghavendra Swamy along with a beautiful rose wood Mantap to house it.
He was deeply in love with the Supreme Lord. His entire body, mind, words and actions were dedicated to the service of Lord Rama. He liked only to hear and speak about topics relating to Rama; he did not eat anything which was not offered to lord Rama; indeed through his words, thoughts and deeds S.V.N Rao was the embodiment of one deeply in love with the supreme object of love, lord Rama. Such a devotee could not live for a second without being in touch or serving the lord Rama - Supreme Entity.